April/May 2020


MSU AD+PR Alumna Works the Business Behind the Sports

The student section is going wild, the stakes are high, the players are playing their hearts out –  everyone might be there for different teams, but the one thing they all want is a win! Attending a college sports game, whether you’re a student, alumni, parent, or just a fan, is an experience that is intense and exciting. Yet, there is business behind all the fun…[read more]


Data Day Brings Alumni and Students Together to Discuss Advertising Analytics

In late February 2020, the College of Communication Arts and Sciences hosted the third-annual Data Day led by AD+PR associate professor, Kjerstin Thorson, Ph.D. Data Day was created to share the emerging trends of data analytics for students interested in the field. In the afternoon, Thorson hosted an alumni panel of those who currently work in the data industry. Speakers included Dennis Bulgarelli, 1981 graduate and vice president of client insights for comScore; Becky Roth Kim, 2010 graduate and head of product marketing for Expedia Group; and Jeffrey Wisenbaugh, 2013 graduate and head of content for Instagram’s personal feed. [read more]


Student Creates an Award-Winning Advertisement with a Meaningful Purpose

“I asked, what is the most difficult thing that these patients have to go through? She said to me, ‘Manuel, the most difficult part is that some of them don’t survive.’” Going from naïve fact-finder to inspired storyteller, Manuel Perez, MSU advertising creative senior, recently received a 2020 Gold Addy Award and Best of Category for Elements of Advertising-Visual Illustration-Single for “They Will Be Okay” poster advertisement for the Michigan Department of Health and Human Services. [read more]


Chicago’s Edelman Immersion Program Welcomes AD+PR Senior, Julia Loring

Thousands of applicants. Three rounds of interviews. Eight finalists. One AD+PR success story. Julia Loring, advertising management senior and public relations minor, has been accepted into the Edelman 2020 Immersion Program – MSU’s first student chosen as part of the prestigious program. Edelman is the world’s largest public relations firm by revenue. [read more]


AD+PR Alumna Helps Students Win the Game of Job Hunting

“I love knowing that I made a difference for a client. I jump for joy every time someone lands a career using a resume that DuoLevel wrote for them! It also feels so good to actually work for myself. I never thought that I’d be a business owner just one year after graduating, but I literally started DuoLevel 365 days after I walked across the stage at the Breslin,” said Nina Monsour, founder of DuoLevel and 2018 AD+PR…[read more]

 

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Spartan AD+PR Senior Impacts the Future of Inclusive Children’s Clothing Marketing

Congratulations to MSU advertising management senior, Alicyn Mabry, for creating a winning business plan for Target’s Marketing Ideation Program. She took first place with her inclusive marketing design for children’s clothing and pitch deck. The Spartan community is proud to recognize each other’s hard work, impressive results and dedication to making the world a better place. [read more]

AD+PR’s Work for Sister Survivors

Michigan State University continues to heal after an onslaught of campus sexual assaults, most of which were perpetrated by former physician Larry Nassar. Nassar was sentenced to prison in January of 2018. Since then, the Department of AD+PR students, faculty and staff have been working to not only support campus sister survivors, but continue to bring about positive change to the culture of the university. [read more]

Frewen Headshot

AD+PR Degree Prepared Alumnus for Varied Career and Passion Pursuits

1986 advertising alumnus, Tony Frewen, says he felt right at home when he took his first class as a new MSU advertising major, ADV 201. Despite his original intent to study business, Frewen says a degree in advertising allowed him to combine his skills with his passions. [read more]

Many black young students posing for photos at Brody

Ignite is Sparking Opportunities to Diversify the Future of AD+PR

Did you know minority students make up only 13% of the advertising and public relations population and only 3-5% in the College of Communications Arts and Sciences? It’s 2020 and that’s unacceptable. Students from diverse backgrounds need to feel included within the college. It is Ignite’s mission to help students feel represented within the AD+PR community, to take a step toward a diversifying the future of advertising and public related fields. [read more]

MSU’S WAC Mentoring Program Prepares Students for the Ad Industry

Mother Teresa once said, “the greatest good is what we do for one another.” The Women in Advertising and Communications Mentoring Program, also known as WAC, embodies this sentiment within the Department of AD+PR. [read more]