November 2019

Star Spartan Shines in LA

Vanessa Shay knew she wanted to be a Spartan, but she did not imagine she would one day be the vice president of an international entertainment company. She graduated with an applied communications degree and a public relations specialization from MSU. She is now using her degree to secure large brands as corporate sponsors for entertainment events around the world.
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A Devoted Alumnus, a Faculty Fellow and a Full-Ride Scholarship

Excellence. Achievement. Direction.

Those are the words that were chosen to describe the recipient of the William J. Hopp Scholarship.

The Hopp Scholarship is awarded to one student per academic year and covers full tuition for two semesters. The scholarship is given to a student who embodies the words listed above.
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Public Relations Minor Gives Lethal Edge to Non-AD+PR Majors

While current AD+PR students already know the benefits the major provides, students in other programs are catching on to some of the department’s more career-centered qualities – access to professors of practice and faculty engaged in cutting-edge research, emphasis on workplace writing and design skills, and a well-connected alumni network.
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AD+PR Student Transforms Tragedy into New Legacy Scholarship

Carla R. Clemons (my mother) was born and raised on the westside of Detroit. Upon graduation from Cooley High School, she started her own tax service business along with my grandmother, Florine Cosby. Cosby’s Income Tax started in the basement of their home; as the business grew, they moved into a larger building and became very popular. My mother was an entrepreneur that wanted to make a difference in our neighborhood.
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From Extra Credit to Class Requirement: An Inside Look at SONA

Many AD+PR undergraduates are familiar with SONA, MSU’s research portal where undergraduates can sign up to participate as subjects in studies that are being done by faculty, as well as masters’ and Ph.D. students. In this online system, participants sign up for a time slot, each usually ranging from 15 minutes to an hour,­­­­­ and attend a study­­­­ often located in the Communications Arts and Sciences Building.
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AD+PR Student Development Opportunities Bridge Gap Between Classroom and “Real-world”

For many students, the time has come to start looking for the jobs and internships. This can be a daunting task for many because of how varied jobs in AD+PR can be. The good news is that the Department of AD+PR has many resources that can help students narrow their search.

Recently, AD+PR promoted the Mid-Michigan Creative Alliance-hosted studio crawl of advertising agencies and studios in the Lansing area. Eight agencies participated and opened their doors for students to tour and ask questions about the work they do.
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A Guide to Navigating AD+PR Resources

As students, we often get caught up in the whirlwind of assignments, group projects and papers that come our way. Luckily, the William C. Gast Business Library provides a variety of information all relevant to students and faculty in the Department of Advertising + Public Relations. Alexandra Hauser is a business librarian who can assist in navigating these abundant campus resources.
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