by Brittany Braeutigan
AdCon is an annual conference hosted by AdCraft of Detroit for undergraduates and recent grads entering the advertising field. Students were able to listen to current advertising professionals, ask questions, and receive helpful tips about the industry. Students were then able to dive into their concentration by going to three of eight breakout sessions: Public Relations, Strategy, Art Direction, Social Media, Media Planning, Analytics, Startups and Account Management. Each session had a panel of professionals to provide students with industry insight and resources to help them succeed. The event concluded with a panel of HR recruiters critiquing resumes and providing real interviewing tips, from the people who will be doing the interviewing.