Siri Reed applies her coursework to media pitching, client outreach and strategic communication with support from MSU alumni By: Riley Robertson Public relations is the art of crafting stories, and for Michigan…
Ma examines influencer marketing’s impacts on young audiences and calls for more ethical, empathetic communication By: Yuxuan Zhu For ADPR assistant professor, Mengyan Ma, research is more than data and theories —…
Third-year, Stallings, shares how his coursework is shaping his creative hustle By: Jade Almon At Michigan State University, the advertising creative major is where art meets strategy — and for junior, Paul…
ADPR welcomes Jacq Steele, Global CMO of Weiden+Kennedy, as the newest member of its Professional Advisory Board By: Ava Walker When Jacquline “Jacq” Steele graduated from Michigan State University in 2008, she…
MSU’s student-run agency gives real-world experience beyond graduation By: Kaylie Johnson The room is tense but filled with anticipation. A group of young creatives shuffle through slides, adjusting last-minute details before their…
By: Kayla Riley For senior Natalie Addicott, creativity doesn’t stop when she leaves the classroom. As an advertising creative major with a minor in business, she consistently finds ways to connect her…