Creative Advertising Student, Lucas Cabrera Venegas, Combines Creativity and AI in Museum Collab
An AD+PR course connects students with global artist Cecilie Waagner Falkenstrøm for AI-driven art exhibit at Broad Art Museum
By: Annabelle Julien
Eli and Edythe Broad Art Museum’s immersive exhibit experience known as Synthetic Sirens (link here) allowed viewers to interact with art by adding their image to others projected on the walls. Some students on campus not only got to interact, but they also collaborated on the piece.
During the fall 2025 semester in ADV 326 (link here) with ADPR associate professor, Maral Minassian Zakharia, spring 2026 senior, Lucas Cabrera Venegas and his classmates were offered an opportunity to collaborate with Danish artist, Cecilie Waagner Falkenstrøm on her exhibit. The project centered on her generative machine learning and artificial intelligence research.
“Maral has contacts with a lot of artists and people within the advertising community, and it so happened that this Danish artist was coming to MSU,” Cabrera Venegas said. “I was in the first class that she came to. We talked about what she does, the art she creates, and she asked us to write how we feel about AI, social media and what would be good to show in this exhibition.”
For Cabrera Venegas, the task challenged him creatively and morally. The assignment pushed him to acknowledge his concerns and face the realities of a growing world of artificial intelligence.
“I talked about how the use of AI is great to make things a lot easier and get faster results, but it also comes to a point where it starts to take jobs, especially on the creative side,” Cabrera Venegas said. “She kind of has her own generative AI system that she’s developed with people, and she doesn’t necessarily use AI to remake images, but to make art about AI.”
The collaboration continued with a second workshop at the beginning of December 2025, where MSU students of various majors and backgrounds were invited to the museum. There, they brainstormed how to showcase the art in space and reflect the effects of AI and social media.
“Getting to see outside perspectives, who aren’t majoring in advertising, seeing their reactions to this kind of stuff is interesting, because a lot of them had this uneasy feeling about AI,” Cabrera Venegas said. “Classes helped me learn and balance AI as a new thing without letting it take over my sense of creativity.”
Cabrera Venegas says he will take the lessons he has learned from this experience to keep creating while adapting to a field constantly changing with AI.
To learn more about artist Cecilie Waagner Falkenstrøm click the link to view her website here.
