Siri Reed applies her coursework to media pitching, client outreach and strategic communication with support from MSU alumni By: Riley Robertson Public relations is the art of crafting stories, and for Michigan…
Ma examines influencer marketing’s impacts on young audiences and calls for more ethical, empathetic communication By: Yuxuan Zhu For ADPR assistant professor, Mengyan Ma, research is more than data and theories —…
Third-year, Stallings, shares how his coursework is shaping his creative hustle By: Jade Almon At Michigan State University, the advertising creative major is where art meets strategy — and for junior, Paul…
ADPR welcomes Jacq Steele, Global CMO of Weiden+Kennedy, as the newest member of its Professional Advisory Board By: Ava Walker When Jacquline “Jacq” Steele graduated from Michigan State University in 2008, she…
MSU’s student-run agency gives real-world experience beyond graduation By: Kaylie Johnson The room is tense but filled with anticipation. A group of young creatives shuffle through slides, adjusting last-minute details before their…
By: Kayla Riley For senior Natalie Addicott, creativity doesn’t stop when she leaves the classroom. As an advertising creative major with a minor in business, she consistently finds ways to connect her…
PR alumnus’ career in entertainment PR is now a roadmap for students eyeing the industry By: Allisa Sigmon MSU PR alumnus, Brian O’Connor once stood behind the velvet ropes of the Golden…
By: Lily Sacco When Avery St. Lawrence began her journey at Michigan State University, she didn’t expect that a major in public relations would set her on a path to law school.…
Advertising creative grad, Chloe Henshaw’s award-winning portfolio represents herself and her work By: Chloe Hargreaves When it comes to job searching, having an impressive portfolio can make all the difference. Whether applying…
By: Alexandra Ostrowski In Michigan State University’s ADV 486: Integrated Campaigns course, advertising management students put their skills to the test in a capstone project. This is a final, real-world assignment that…
Ad mgmt alum and recruiter, Ally Sofia, gives her top tips on getting hired in ADPR By: Grace Riddering SourceLab Search senior recruiter, Ally Sofia, knows her way around the hiring process…
Senior, Hadley Urrutia, gives her advice for how to not only survive, but thrive By: Sophia Tocco Hadley Urrutia is not your average college student. She juggles a full-time course load, three…