Young Voices at the Table
A 20+ year pro and MSU ADPR alum sheds light on what it truly means to be a new professional
By: Natalie Szliter
When recent graduates join their first jobs out of college, it’s an exciting but daunting opportunity. Behind their nervous smiles is an eagerness to bring their fresh perspectives and share new ideas. Though many students enter the workforce facing the all-too-familiar weight of imposter syndrome, unsure if their voices belong at the table.
For Michigan State University advertising alum and associate creative director at MRM Detroit, Dwayne Jaskulka, he has been there and done that. He has built a career in creative leadership, developing campaigns for brands like GMC and Chevrolet, with a new website redesign coming in spring 2026.
Early in his career, he was presented with a pivotal opportunity; a five-month chance to step into the shoes of a senior art director on leave. It was a risk, but one he was willing to take. Those five months became a proving ground, pushing him to learn quickly and adapt. Reflecting on that experience, he notes how the industry continues to grow in supporting the growth of new professionals.
“It’s a lot more encouraging now,” he said referring to the way companies work with their new talent and provide feedback. “It’s about asking, ‘I see what you did here, and I understand why, but what if you tried this?’ It’s more about building confidence rather than tearing it down.”
That shift, he explained, is part of a bigger change in how the industry views up-and-coming talent. Instead of expecting perfection, creative teams are recognizing the value of mentorship and collaboration.
“We know coming in, especially fresh out of college, there are going to be hiccups and a lot of learning,” he said. “What matters is that they have the base talent and curiosity to learn. It’s our job to mentor them and help them grow.”
New professionals bring perspectives shaped by their unique position in cultural awareness and a deep understanding of how audiences connect with brands today. Those insights are not only relevant but essential for companies.
As Jaskulka’s experience shows, the industry needs new ideas just as much as new professionals need the confidence to share them.
MSU’s Advertising + Public Relations programs offer a wide range of resources to help students explore career paths and connect with real-world opportunities. The table is set. It’s time to take a seat.