Speed of the Game: Casey Hurbis’ Journey from MSU to BetMGM
From his days at MSU to leading marketing at one of the biggest names in sports betting, Hurbis’ story is one of evolution, resilience and the ability to thrive in a changing world
By: Ellison Cook
Casey Hurbis never imagined that a $5-per-hour internship would be the first step toward leading marketing for some of the most recognizable brands in the world. But for the Michigan State alumnus, his relentless work ethic and adaptability propelled him through a career spanning multiple industries.
Hurbis graduated from Michigan State University in 1993, becoming the first in his extended family to attend college. He launched his career with an unpaid internship before securing a paid position at $5 per hour.
His first job was at an advertising agency, where he worked for 17 years, becoming vice president at age 27 and senior vice president at 29.
In 2011, Hurbis joined Chrysler as the North American marketing director for Fiat, traveling the world and leading Super Bowl campaigns in Africa, Japan and Europe, working with celebrities like Gwen Stefani and Charlie Sheen. In 2017, he became the chief marketing officer at Rocket Mortgage, spearheading the rebrand from Quicken Loans. In December 2024, he became CMO of BetMGM, a leading sports betting and gaming company.
Having navigated major industry shifts, including the rise of digital marketing, e-commerce and the mobile revolution, Hurbis sees AI as the next major force shaping marketing’s future and encourages students to embrace it.
“I remember when Autotrader was all about used cars, and they asked, ‘do you think people will ever buy cars online?’ Dealers insisted it would never happen customers would always want to visit a dealership and talk to a salesperson. Looking back, you laugh,” he said.
When hiring interns, Hurbis looks for three qualities: curiosity, a yes-before-no attitude and a smile. He noted that 95% of candidates are high achievers, he seeks the 5% who stand out in small but meaningful ways. He believes the biggest mistake young marketers make is a no-before-yes mindset and failing to be curious.
“There’s not a day that goes by that I don’t learn something new or make a mistake,” he said.
Hurbis emphasizes the importance of networking and persistence, encouraging students to build connections and reach out to executives.
“Executives are hard to pin down but will rarely turn down students who reach out,” he said.
Beyond his career, Hurbis says he carries a deep appreciation for where it all started: MSU. Reflecting on his college years, he describes them as “four years of fun, learning and making mistakes.” From dorm life, playing water polo and attending every football and basketball game with his roommate, now a lifelong friend. His time at MSU shaped who he is today.
“That is why I give back to the university. It meant a lot to me, and I tell people, do not forget where you came from,” said Hurbis.