The Brief
Now Reading
Where Are They Now? Spotlight: Katie Winkler
The Brief
The Brief
Portrait of a person outside in an English garden
A PR Student’s Experience on the First PR in the UK Trip
Two students working at a laptop in a classroom
MSU PR through the Male Gaze
A person smiling
AD+PR Ph.D. Student, Faith Delle, Explores Emotional Intensity Within Media Consumption
Michigan State University’s Advertising Analytics Minor Shapes Future Professionals
Six people smile while sitting for a photo in front of a multi-colored mural.
AD+PR Students Explore Detroit’s Agency Scene
AD+PR Instructor, William “Mitch” Crank’s, Career Experiences are Shaping Students’ Future
a closeup photograph of three hands holding smart phones; the screens all show social media platforms
AD+PR Professor Explains How Social Media Can Change Attitudes and Stereotypes of Foreign Nations
Three people pose for a portrait
AD+PR Professor of Practice, Robert Kolt, Earns Emeritus Status After 30 Years Teaching
A student smiles for a portrait
AD+PR Student Fosters Residence Hall Community as MRULE-Intercultural Aide
A photograph of a presentation with lights down. The screen shows the letters VIM in shiny silver lettering
Fighting with a VIM: The Importance of Good PR in the Magazine Industry
A large number of students stop to pose together in a performance space
Bridging Science and Creativity: AD+PR Double Major Discovers Unexpected Opportunities
Disney and Detroit and PR, Oh My!

Where Are They Now? Spotlight: Katie Winkler

April 8, 2019

Katie Winkler, Class of 2017 

Major: Journalism with a specialization in visual communications

Minor: Public Relations

Where do you currently work and what do you do?

I work at Burson Cohn & Wolfe (formally Burson-Marsteller) in their healthcare practice. Typically, I focus on securing media placements for my clients, displaying their executives as thought leaders and writing bylines, press releases and social media content. I’ve worked on a range of clients in healthcare and corporate including Walgreens, Accenture, Intel, Bank of America, Purina, NorthShore University HealthSystem’s Center for Personalized Medicine, Fitbit and more.

How did you get your position?

I started as an intern during the Harold Burson Summer Internship Program and was hired on afterward.

What was your favorite or most useful class while in college? Why?

My most useful class was JRN 400, which was set up as a newsroom with real deadlines, creative freedom and a team structure of a real news team. Although all of my classes at MSU were beneficial, I gained my best experience through internships and my experience at The State News. 

See Also
Communications Planning Into the Unknown

What do you miss most about Michigan State?

I miss Saturday tailgates in East Lansing, late nights at The State News, attending basketball games in the Izzone and being down the street from your all of your best friends. On a professional level, I miss having the opportunity to learn from and connect with professors who are so accomplished in journalism and public relations.

What is a piece of advice you’d like to give current students?

I’d encourage students to take advantage of every opportunity Michigan State has to offer – there are so many of them! Get involved with clubs and organizations that are relevant to your degree to gain additional experience, meet new people and connect with MSU alumni who have your ideal job.

The Brief