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May 2021

AD+PR Students Create Real Solutions for Real Clients

A screenshot of a Zoom video call session. Multiple students are on the call.

Big Dreams in the Big Apple

While the stages of performing arts venues have been empty for over a year, a yearning for live events has steadily grown. The Wharton Center Student Marketing Organization, made up of passionate students who market Wharton Center shows to MSU students, has continued to meet throughout the academic year for biweekly professional development. Featuring speakers from across the country on a variety of topics, these events have been organized by…[read more]

Nureoscan of Dr. Dar Meshi's Brain

Social Media Research Intersects Neuroscience and Communications

Neuroscience and advertising have a lot more in common than the average MSU student may think, but anyone who has taken a class with or read a paper by MSU AD+PR assistant professor, Dr. Dar Meshi, knows that when it comes to advertising, there is more than meets the eye (and brain). “The focus of my research is to understand social media use, and I primarily investigate…[read more]

Eric Benderoff

AD+PR Professional Advisory Board’s Eric Benderoff Uses PR to Increase Special Olympics Impact

Eric Benderoff is senior vice president at Burson Cohn & Wolfe and a member of the Department of Advertising + Public Relations’ Professional Advisory Board. As a PAB member, Benderoff consults with department faculty to share industry insights and assists in course development. [read more]

Smiling photo of young woman

Advertising vs. Public Relations: Which Major is Best for You?

For students, entering college is both an exciting and nerve-wracking experience. For many, it is the first taste of freedom and the first opportunity to start making big decisions on your own, not the least of which is selecting a major. With over one hundred degrees to choose, MSU students look to academic advisors to guide them on their journeys. [read more]