Visual Storytelling in Kenya Takes Students to Africa
In summer 2022, MSU public relations and journalism students have a unique study abroad opportunity in Nairobi, Kenya, “Visual Storytelling in Kenya.” This will be the first time ComArtsSci students are traveling to Africa, but for professors leading the trip, Dr. Teresa Mastin and Judy Walgren, this is a familiar place…[read more]
How Alumnus Took Cat Boots from Workwear to Runway
Successful advertising campaigns are based upon meaningful research. That concept is something Garrett McGuire, director of marketing at Merrell, preaches. A graduate of Michigan State University’s AD+PR master’s program, McGuire completed his thesis and spent 10 years in consumer research. He learned how to understand and recognize…[read more]
How Consumer Behavior Adapted with COVID-19
There has been a high level of uncertainty in the world since the emergence of COVID-19. As a result, we have been forced to change how we learn, socialize and shop. In the retailing industry, consumer behavior research helps us understand why people shop the way that they do. Department of Advertising + Public Relations professor, Dr. Patricia Huddleston, suggested that consumer behavior changed as people became accustomed to the pandemic. [read more]
AD+PR Professors of Practice Give MSU Students an Edge
Michigan State University’s Department of Advertising + Public Relations is led by a distinguished faculty of researchers and instructors. However, not every professor is a traditional academic or in the tenure-stream. “Professor of practice,” a title appearing more regularly at MSU and other universities, designates instructors who got their hands dirty in the field before and during their time in the classroom. [read more]
Meet The President Behind MSU’s 2021-2022 PRSSA, Alysa Kirn
The Michigan State University Ned S. Hubbell Chapter of the Public Relations Student Society of America, MSU PRSSA, was founded in 1977 and helps advance students’ careers and experiences within the organization. MSU PRSSA is dedicated to help students strengthen their expertise and skills within public relations, while offering students professional opportunities. [read more]