March 2022

Visual Storytelling in Kenya Takes Students to Africa

In summer 2022, MSU public relations and journalism students have a unique study abroad opportunity in Nairobi, Kenya, “Visual Storytelling in Kenya.” This will be the first time ComArtsSci students are traveling to Africa, but for professors leading the trip, Dr. Teresa Mastin and Judy Walgren, this is a familiar place…[read more]

Portrait of man smiling

How Alumnus Took Cat Boots from Workwear to Runway

Successful advertising campaigns are based upon meaningful research. That concept is something Garrett McGuire, director of marketing at Merrell, preaches. A graduate of Michigan State University’s AD+PR master’s program, McGuire completed his thesis and spent 10 years in consumer research. He learned how to understand and recognize…[read more]

Portrait of woman, Dr. Patricia Huddleston

How Consumer Behavior Adapted with COVID-19

There has been a high level of uncertainty in the world since the emergence of COVID-19. As a result, we have been forced to change how we learn, socialize and shop. In the retailing industry, consumer behavior research helps us understand why people shop the way that they do. Department of Advertising + Public Relations professor, Dr. Patricia Huddleston, suggested that consumer behavior changed as people became accustomed to the pandemic. [read more]

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AD+PR Professors of Practice Give MSU Students an Edge

Michigan State University’s Department of Advertising + Public Relations is led by a distinguished faculty of researchers and instructors. However, not every professor is a traditional academic or in the tenure-stream. “Professor of practice,” a title appearing more regularly at MSU and other universities, designates instructors who got their hands dirty in the field before and during their time in the classroom. [read more]

Portrait of smiling woman

Meet The President Behind MSU’s 2021-2022 PRSSA, Alysa Kirn

The Michigan State University Ned S. Hubbell Chapter of the Public Relations Student Society of America, MSU PRSSA, was founded in 1977 and helps advance students’ careers and experiences within the organization. MSU PRSSA is dedicated to help students strengthen their expertise and skills within public relations, while offering students professional opportunities. [read more]