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March 2021

Masked woman holding inoculation card.

How PR Could End the Pandemic

The COVID-19 vaccine is on many a mind, but there is not necessarily a general consensus of support. From fears of racism in the health community to vaccine efficacy doubts, many things stand in the way of herd immunity from inoculation, not the least of which is mixed messaging in… [read more]

Communications Planning Into the Unknown

Public transit. It takes many Spartans where we need to go without giving it a second thought. For AD+PR Professional Advisory Board (PAB) member and Capital Area Transportation Authority (CATA) director of marketing and customer experience, Lolo Robison… [read more]

Man smiling in suit

New Public Relations Major Expands Options for MSU Students

Previously, Michigan State has only offered a public relations minor for students to explore their interest in the subject. However, in the fall semester of 2020, MSU added a Public Relations (PR) Major so that students could explore this full time, and further… [read more]

Smiling woman

AD+PR Alumna Pioneers Pandemic PR for NBA

“When the world shut down so did we. One night we were working and then the next night, there was no basketball,” said 2019 advertising management alumna and NBA social media coordinator, Kelly Troilo. With games regularly being played, sometimes more than one at once, the NBA fosters… [read more]

Combatting the COVID Creativity Rut

The global COVID-19 pandemic has impacted life as we knew it. While front-line workers have worked tirelessly against the virus, others have used stay-at-home orders as an opportunity to learn new skills and develop old ones. After a year or more of this new reality… [read more]

Smiling photo of young woman

A Grad in the Game: Julia Loring’s Voyage to Full-time Employment

What can a sailor do when surprised by a maelstrom? Only hope that the masts stay fixed and the sails attached. Alumna Julia Loring, 2020 advertising management major and PR minor, has braved… [read more]